Best Innovation
Factory that develops and produces skin care products.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | KRW23.0b | Seed | |
| Total Funding | 000k | ||
Best Innovation, a premium aesthetics company, was established in 2019 by CEO Chae Yun-seok. The firm operates as a comprehensive Health & Beauty business, managing everything from product planning and R&D to design, production, marketing, and global distribution through a vertically integrated one-stop system.
The company's flagship brand is the premium skincare line, 'Kopher', which was launched upon the company's founding. Kopher targets the "masstige" (mass-market prestige) segment, particularly consumers in their 30s and older, with a focus on high-quality, high-efficacy products like whitening and anti-wrinkle creams. Its signature 'Mela Cream' was an early success, developed in collaboration with a plastic surgery clinic. The brand has achieved significant traction internationally, ranking number one in cosmetics sales on Japan's Qoo10 and Rakuten e-commerce platforms in 2023 and entering the North American market via Amazon in April 2024. In addition to Kopher, Best Innovation also develops and sells the health functional food brand 'Ando'.
The business model is centered on direct-to-consumer sales and direct engagement with international buyers, bypassing traditional vendors to maintain control over brand messaging and quality. Revenue is generated from the sale of its cosmetic and health food products both domestically and abroad. A significant milestone was achieved in January 2025, when the company secured a 23 billion KRW seed investment round led by Mirae Asset Venture Investment, with participation from other notable firms. This capital is intended to fuel expansion into Japan, the US, the Middle East, and Indonesia, as well as to fund the development of new business lines, including beauty devices and a global video content platform designed to attract users to its direct sales channels.
Keywords: K-beauty, premium skincare, cosmetics manufacturing, masstige brand, aesthetic company, health functional foods, direct-to-consumer, e-commerce beauty, Kopher, Ando, Chae Yun-seok, beauty tech, skincare export, Mirae Asset Venture Investment, global beauty platform, anti-aging cream, beauty devices, investment-backed startup, Korean cosmetics, international expansion