Bespoke Sports & Entertainment

Bespoke Sports & Entertainment is a marketing agency specializing in sports and entertainment, founded in 2014. The firm, established by a team of industry veterans including Mike Boykin, who serves as CEO, was created to provide a more agile and client-focused alternative to larger agencies. The founding partners combined their extensive experience from leadership roles at agencies like GMR Marketing and Octagon to build Bespoke.

The agency delivers a range of services centered on sponsorship consulting and experiential marketing. Its client base includes major brands such as Ally Financial, an American bank holding company, and Barings, a global investment management firm. Bespoke's business model involves creating and managing strategic partnerships between these brands and various sports and entertainment properties. This includes identifying sponsorship opportunities, negotiating deals, and activating marketing campaigns to engage consumers and drive brand objectives. The firm's revenue is generated by charging fees for these strategic, creative, and executional services.

Bespoke has been recognized for its work and growth, appearing on the Inc. 5000 list of fastest-growing private companies multiple times. The agency positions itself as a partner that offers tailored solutions, leveraging its industry connections and expertise to maximize the return on its clients' marketing investments. This approach has enabled them to work with a diverse portfolio of clients across various sectors looking to connect with audiences through sports and entertainment platforms. Keywords: sports marketing, entertainment marketing, sponsorship consulting, experiential marketing, brand partnerships, athlete marketing, event activation, strategic consulting, client representation, negotiation