BEONx

BEONx provides an AI-driven revenue management system (RMS) for the hospitality industry, designed to optimize total profitability. Founded in Salamanca, Spain, in 2012 by Rubén Sánchez (CEO) and Emilio Galán (CTO), the company originated from their combined expertise in computer engineering and astrophysics to simplify and enhance hotel revenue management. Sánchez has a background in managing technology-focused companies, including leadership roles at GPM, and studied at Harvard Business School and the University of Cambridge. Galán has an extensive background in technology, with experience at companies like Telefónica I+D and Grupo Santander, and holds degrees in information technology and an MBA.

Initially named Beonprice, the company rebranded to BEONx to reflect its evolution from a traditional RMS to a comprehensive "Sustainable Profit Platform" (SPP). This platform moves beyond focusing solely on metrics like revenue-per-available-room (RevPAR) to a broader concept of total profitability, considering all revenue streams, including food and beverage, spas, and other services. The company's business model is SaaS-based, generating revenue through subscriptions to its platform. It serves a global clientele of over 2,000 hotels in more than 30 countries, including major chains like Barceló, Iberostar, and RIU.

The core of BEONx's offering is its AI-powered software that provides dynamic pricing, demand forecasting, and real-time data analytics. A key feature is the proprietary Hotel Quality Index (HQI™), which measures a hotel's objective quality and online reputation to inform pricing strategies. The platform integrates with major Property Management Systems (PMS), channel managers, and business intelligence tools, creating a unified dashboard for hotel operations. It supports hyper-segmentation by channel and market, allowing for highly targeted pricing strategies. In 2022, the company launched its Sustainable Profit Platform and has secured significant funding, including a Series A round and a NextGenerationEU grant in April 2024 to further digital transformation in the tourism sector.

Keywords: revenue management system, hospitality technology, AI-powered pricing, total profitability platform, hotel revenue optimization, dynamic pricing, demand forecasting, SaaS, Hotel Quality Index, sustainable profitability, RevPAG, guest experience monetization, hotel data analytics, hospitality BI, automated pricing, hotel tech stack, accommodation pricing, travel technology, channel management optimization, market segmentation