Bento

Bento is a content distribution platform that enables users to create a visually distinct personal page to showcase their work and content. Launched in April 2022 and founded by Selim Benayat and Mugeeb Hassan, the Berlin-based company provides a "link in bio" solution aimed at creators, influencers, and business owners. The platform secured $1.6 million in a seed funding round in August 2022, with investors including Sequoia Capital, Gaingels, and NextBlue. In June 2023, Bento was acquired by its larger competitor, Linktree.

The service positions itself as a richer alternative to standard link aggregation tools. Inspired by the compartmentalized Japanese bento box, the platform allows users to arrange various media types—such as videos, photos, podcasts, and products for sale—in a customizable, puzzle-like layout. This design philosophy contrasts with the more linear, list-based approach of competitors, offering greater potential for brand expression and visual storytelling. Key features include social media integration, the ability to embed content like Google Maps or Spotify playlists, and a unique URL for easy sharing. The platform operates in the creator economy, serving individuals and businesses looking to consolidate their online presence into a single, accessible, and aesthetically pleasing landing page. Bento offers a free-to-use option for its services.

Keywords: link in bio, content distribution, creator economy, personal landing page, digital portfolio, Selim Benayat, Mugeeb Hassan, Linktree acquisition, Sequoia Capital, portfolio website, visual layout, social media integration, online presence management, brand identity, content showcase, digital creators, influencer marketing, online business tool, website builder, profile page