Benepik

Benepik

Rewards, engagement, and loyalty solutions for businesses.

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Benepik is a technology company specializing in engagement and loyalty solutions for employees, channel partners, and customers. Founded in 2016 by Saurabh Jain, an alumnus of the Delhi School of Economics with a background in consulting at Capgemini and Deloitte, the company is headquartered in Gurugram, India. Initially focused on employee benefits and communication, Benepik expanded its offerings to include comprehensive rewards, recognition, and loyalty programs.

The company operates on a Software-as-a-Service (SaaS) model, providing a customizable digital platform for businesses. Its solutions cater to a diverse client base across various sectors including pharmaceuticals, FMCG, consumer appliances, and automotive. Benepik's platform enables organizations to manage new hire onboarding, run incentive campaigns, automate payouts, and track performance through real-time analytics. Key features include gamification, pulse surveys, digital badges, and personalized rewards from a global catalog of over 300 options, such as gift cards, electronics, and travel experiences. The platform also integrates with WhatsApp for enhanced communication and engagement with channel partners.

A notable offering is the tech-enabled management of onboarding kits, which operates on a zero-inventory model to streamline logistics and reduce costs for HR departments. The company's business model generates revenue through its platform and solutions that help clients increase employee retention, drive sales through channel partners, and build consumer loyalty. Benepik has reported significant revenue growth and has expanded its presence to the Middle East and Indonesia.

Keywords: employee engagement, rewards and recognition, channel loyalty, consumer loyalty, corporate gifting, incentive programs, SaaS, HR technology, employee retention, partner relationship management, onboarding solutions, gamification, performance tracking, digital rewards, personalized gifting, mobile engagement, sales incentives, brand loyalty, customer acquisition, employee benefits

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