Bendi Software

Bendi.ai is a startup that operates in the supply chain risk management market. The company provides a unique service that helps businesses trace their supply chains, identify risk events, and flag issues in real-time. This is achieved by searching through thousands of data points to unearth potential risks. Bendi.ai's primary clients are supply teams who need to ensure their networks are free from unethical practices such as forced labour.

The company's services are particularly relevant in light of the Uyghur Forced Labour Prevention Act (UFLPA), which has resulted in blocked imports due to unethical labour practices. Bendi.ai's services can help businesses avoid such financial and reputational damage, which can cost them a significant portion of their future revenue.

Bendi.ai's business model is based on providing personalised impact intelligence to its clients. The company monitors clients' supply chains 24/7 and sends prioritised risk alerts. This allows businesses to respond proactively to risks, undertake smarter due diligence, and stay ahead of compliance.

In terms of revenue, Bendi.ai likely operates on a subscription model, where clients pay a regular fee for continuous monitoring and risk alert services. The company also offers demo of their platform, which could serve as a lead generation strategy to attract potential clients.

Keywords: Supply Chain, Risk Management, Real-time Monitoring, Ethical Compliance, Forced Labour, UFLPA, Reputational Damage, Proactive Response, Due Diligence, Subscription Model.