BeInfluence

BeInfluence Europe SA, operating as BeInfluence, is an influencer marketing agency founded in 2017 by Thomas Angerer and Arthur Mylle.

The company's inception traces back to the founders' university days, where they identified a burgeoning opportunity in the creator economy. Thomas Angerer, who previously founded 'Le Buzz de l'Eclair' and has a background in Social Media and Digital Strategy, joined forces with Arthur Mylle, who brought experience from roles at RTL Belgium and as a radio host. Their combined expertise in media and digital trends laid the groundwork for the agency's strategic direction. The firm was established to bridge the gap between brands and content creators, professionalizing the collaboration process.

BeInfluence operates on a service-based business model, conceptualizing and managing influencer marketing campaigns for its clients. The agency serves a diverse clientele, ranging from major international corporations like Carrefour, Amazon, Peugeot, and Sony to governmental and non-governmental organizations such as the European Commission, UNICEF, and Médecins Sans Frontières. The company's revenue is generated by charging fees for the development and execution of these tailored marketing strategies. This involves a comprehensive process that includes identifying suitable influencers from its network, managing the campaign from start to finish, and providing detailed performance analytics to the client.

The core service revolves around a curated community of over 7,000 content creators, with follower counts ranging from 1,000 to over 10 million. A key component of their offering is the 'BeDev' technology, a proprietary platform designed to optimize campaign management and reporting. This tool allows for precise matching of influencers to brand objectives and delivers data-driven insights on campaign reach, engagement, and return on investment. The firm has executed over 900 campaigns across 25 countries, leveraging its physical offices in Brussels, Paris, and Antwerp to manage its expanding European operations.

Keywords: influencer marketing, creator economy, digital advertising, brand campaigns, social media strategy, content creators, marketing agency, European market, campaign management, client services