Beijing Time Food Chain Technology

Beijing Time Food Chain Technology Co., Ltd. (also known as sslfood) is a B2B food supply chain service provider headquartered in Beijing. The company's business activities started in 2012, initially focusing on providing ingredients from the Yunnan province to customers in first and second-tier cities in China. The company was officially established on August 1, 2022. The founder is Ning Yi, a graduate of Renmin University of China. His interest in the Yunnan region began during a social practice activity in college, which led to the initial focus of the business.

The company offers a one-stop, full-category B2B ingredient supply service, including source procurement, customized processing, and distribution. Its clients include government agencies, school cafeterias, restaurant chains, and supermarkets, primarily in the Beijing-Tianjin-Hebei region. In addition to its core supply chain services, the company's business includes catering management, pre-made meal processing and promotion, new agricultural product retail, and a food safety traceability system. By 2014, the company held a 70% market share in the Yunnan ingredient supply market in Beijing. Building on its supply chain advantage, the firm launched its own Yunnan restaurant brand, "Yilin-Eryu," in 2015. By 2019, the restaurant chain had grown to over 20 locations in Beijing and contributed significantly to the company's revenue. Following challenges in the restaurant industry, the company shifted its focus back to the B2B supply chain in 2020.

The company has received two rounds of funding. In January 2023, it completed an angel round of nearly 10 million yuan from Hejun Capital and Pinzhi Century. This was followed by a Pre-A round in November 2023 from a consortium of investment institutions. These funds have been allocated towards team building, market expansion, developing a digital supply chain system, and constructing production and distribution centers. As of early 2023, the company's SKU count exceeded 3,000. Beijing Time Food Chain Technology has established regional distribution centers in Yunnan, Beijing, and Hebei, with several specialized processing factories for different food products scheduled to become operational.

Keywords: B2B food supply, supply chain services, ingredient procurement, food processing, food distribution, catering management, pre-made meals, agricultural retail, food safety traceability, Beijing, Yunnan cuisine, Ning Yi, Yilin-Eryu, Hejun Capital, Pinzhi Century