Beijing Tiexue Tech. Co., Ltd.
Charity that collects donations from november to january.
| Date | Investors | Amount | Round |
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| - | investor | €0.0 | round |
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CNY50.0m | Post IPO Equity | ||
| Total Funding | 000k | ||
Beijing Tiexue Tech. Co., Ltd. operates Tiexue.net, a prominent military-focused online platform in China that has evolved from a content community into a diversified business encompassing e-commerce and intellectual property. The company was established in 2004 by Jiang Lei, who founded the precursor to Tiexue.net in 2001 at the age of 16 while a student at Tsinghua University. Driven by his interest in military novels and a desire to create a centralized place for enthusiasts, Jiang Lei dropped out of his doctoral program to focus on the venture.
The company's business model is anchored in its large, dedicated community of military enthusiasts. Initially a forum and a hub for original military fiction, Tiexue.net monetized its user base by expanding into e-commerce in 2007. This strategic pivot was sparked by the realization that its community represented a ready market for military-themed apparel and gear, starting with a successful trial selling M65 field coats. This led to the creation of Tiexue Junpin (Iron Blood Military Goods), its e-commerce division. The company has since developed its own tactical apparel brand, Longya (Dragon Tooth), focusing on design, supply chain management, and sales of tactical clothing and accessories.
Revenue is generated through multiple streams: the sale of apparel from its proprietary brand and other military-style goods, advertising, and the monetization of its extensive library of original military-themed literary content. This content, which was the foundation of the site, has become a valuable source of intellectual property, with several novels being adapted into popular film and television series. The company went public on the NEEQ (National Equities Exchange and Quotations) in November 2015. Over the years, Tiexue Tech has received investments from various firms, including Oriental Fortune Capital, Matrix Partners China, and Enlight Media, with People.cn, the online arm of the People's Daily, also acquiring a stake.
Keywords: military community, e-commerce, tactical apparel, online literature, intellectual property, Jiang Lei, Tiexue.net, Longya tactical, military content, Chinese online community, military merchandise, digital content, vertical e-commerce, military fiction, NEEQ listed, online forum, apparel brand, military enthusiasts, content monetization