Beijing Mianbai Film Culture Communication

Beijing Mianbai Film Culture Communication Co., Ltd., which operates under the brand FACEWHITE, is a cross-national animated film production and distribution company. Founded in November 2019 by Zhiling Dong, the company primarily focuses on the Japanese film market, with a core business of distributing and promoting Chinese films in Japan. Dong, who also founded China's first manga website, U17.com, established FACEWHITE to act as a cultural bridge between the Chinese and Japanese film industries.

The company's business encompasses the planning and production of Chinese-Japanese co-production film projects, theatrical distribution, VOD distribution, DVD and Blu-ray distribution, and film promotion. FACEWHITE also develops and sells film-related merchandise, handles IP authorization for products like toys and clothing, and operates an online store selling derivatives from popular anime and games. To further its mission, the company launched "FILM FIESTA" in 2022, a screening festival brand to promote Chinese films in Japan. The company's revenue streams include distribution fees, merchandise sales, and IP licensing.

FACEWHITE has achieved significant milestones, including its films topping the box office for Chinese films in Japan during 2020 and 2021. It has secured multiple rounds of funding, with an angel round in November 2021 and a Pre-A round in March 2024. Its shareholders include prominent companies from across the content industry, such as TV TOKYO Corporation, Good Smile Company, and GAGA CORPORATION, covering creation, production, distribution, and merchandising.

Keywords: Chinese film distribution, Japanese film market, film promotion, co-production, VOD distribution, IP licensing, animation, film merchandise, cultural exchange, theatrical distribution, Blu-ray distribution, content promotion, entertainment, movie festival, cross-cultural media, anime, manga, derivative sales, content licensing, China-Japan relations