Beijing Keda Hengye Agricultural Technology Development

In 2000, Liu Chang’an founded Beijing Kaida Hengye Agricultural Technology Development with a vision to modernize agricultural processing in China. The company started by focusing on a specific niche: vacuum-fried (VF) vegetable and fruit chips, preserving the nutrition and taste of fresh produce in a shelf-stable snack. This approach established a foundation in producing high-quality, innovative food products. Kaida Hengye operates across the entire value chain, from research and development to farming and sales. The business model is diversified, encompassing OEM production for other brands, direct overseas exports, and marketing its own brands like 'CuiCuiLe'. This strategy allowed the company to forge partnerships with major international retailers and food companies, including 7-Eleven and PepsiCo, exporting its products to over 30 countries. A significant turning point came in 2016 when, responding to a national initiative to promote potatoes as a staple food, Kaida Hengye invested 3.15 billion RMB to build a massive modern industrial park in Inner Mongolia. This facility dramatically scaled up its production capacity for potato products, fruit and vegetable crisps, and soybean goods. Upon full operation, the park is projected to generate an annual output value of 4 billion RMB. Today, Kaida Hengye stands as a key national enterprise in agricultural industrialization, demonstrating how technological innovation can transform local produce into globally consumed products.