Beijing Jingqiang Catering Management Chain
Northwest Chinese snack and fast-casual restaurant chain.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | N/A | Early VC | |
| Total Funding | 000k | ||
Beijing Jingqiang Catering Management Chain operates under the brand name "Jingqiangdiao," a restaurant chain specializing in Northwest Chinese snacks and fast-casual dining. The company was founded in 2016 by Zhang Wei and is based in Lanzhou, Gansu province. The brand's core concept is to inherit food culture, offering traditional dishes such as roujiamo (meat burgers) and liangpi (cold skin noodles).
The company targets consumers seeking authentic, high-quality local flavors in a fast-casual setting. Jingqiangdiao has established both online and offline channels to reach a wider customer base. In August 2023, the company secured a strategic investment from Micro Connect (Drip Capital China), a firm co-founded by former Hong Kong Stock Exchange chief executive Charles Li. This funding is allocated towards expanding its directly-operated stores, upgrading its supply chain, and enhancing its brand image.
Jingqiangdiao positions itself in the competitive small eatery market by focusing on product quality, operational efficiency, and continuous product development to cater to evolving consumer tastes. The company emphasizes creating a comfortable dining environment and providing high-quality service as part of its competitive strategy.
Keywords: Northwest Chinese cuisine, fast-casual dining, restaurant chain, roujiamo, liangpi, Chinese snacks, food and beverage, catering management, Lanzhou, Gansu, Zhang Wei, Micro Connect, traditional Chinese food, quick service restaurant