Beijing Baby Fresh Technology
Imported fresh and processed seafood for children.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | N/A | Early VC | |
| Total Funding | 000k | ||
Beijing Baby Fresh Technology, operating as Xiaolu Fresh, is a provider of imported fresh ingredients targeted at children. The company, founded in 2019 and headquartered in Beijing, China, focuses on sourcing and processing fresh seafood, including salmon, cod, and shrimp, to offer a variety of seafood options for kids.
The firm operates within China's rapidly growing fresh food e-commerce market, a sector that has seen significant expansion due to consumer demand for quality, safety, and convenience, particularly after food safety scandals in the country. This market is characterized by high logistical requirements, such as cold-chain and rapid delivery, to ensure product quality. Xiaolu Fresh addresses a niche within this broader market by specifically catering to the dietary needs of children, a segment where parents are often willing to pay a premium for reliable and safe imported food products. The company has received investment from the private equity firm Grass Green Group.
Keywords: fresh seafood, children's food, imported food, e-commerce, food delivery, China food market, processed seafood, salmon, cod, shrimp, baby food, kids meals, food safety, online grocery, Beijing startup