Tiaohai Pub

Tiaohai Pub, established in March 2020 and headquartered in Beijing, China, operates as a community-focused tavern chain. The company, founded by You Liang, has positioned itself as a neighborhood pub operator, establishing over 30 venues across 15 cities in China. Its core business revolves around creating accessible public spaces within a five-kilometer radius of its locations, providing urban residents with a venue for casual social interaction and craft beer experiences.

The business model is centered on fulfilling the social needs of its clientele. Revenue is generated through the sale of food and beverages, specifically craft beer, within its chain of pubs. The company operates on a B2C model, selling its own inventory directly to consumers. A significant milestone was achieved in October 2024, when Tiaohai secured its first institutional funding—a multi-million yuan angel round led by Challenger Capital. This capital injection is earmarked for expanding the core pub business, developing a membership program, and strategically diversifying its portfolio.

Building on its success in creating social hubs, Tiaohai is expanding its operational scope to address the housing needs of young urbanites. The company is venturing into the accommodation sector, exploring opportunities in long-term rental apartments and destination hotels. This strategic pivot aims to leverage its expertise in operations and community building by creating enjoyable living environments, while adhering to a light-asset model. The first half of 2024 marked a period of rapid growth, with the number of pubs doubling as the company expanded its footprint from seven cities to fifteen.

Keywords: Tiaohai Pub, You Liang, Challenger Capital, neighborhood pub, tavern chain, craft beer, social experience, pub operator, restaurant and bars, community hub, alcohol brand management, long-term rental apartments, destination hotels, China hospitality, urban social spaces, B2C food and beverage, light-asset model, angel round, venture capital