BeGreen Farm

In 2017, Giuliano Bittencourt founded BeGreen Farm with a vision to transform urban spaces into sustainable food sources. The company, headquartered in Belo Horizonte, Brazil, pioneered the concept of urban farming in Latin America. BeGreen Farm utilizes hydroponic technology to grow vegetables in urban environments, reducing the need for traditional farmland and minimizing transportation emissions.

Giuliano's inspiration stemmed from a personal tragedy—losing his father to poor dietary habits. This motivated him to create a solution that promotes healthier living through accessible, fresh produce. BeGreen Farm's innovative approach involves setting up farms in unconventional locations, such as shopping mall rooftops, to bring agriculture closer to urban consumers.

Over the years, BeGreen Farm has expanded its operations, producing over 22 tons of vegetables monthly. The company's commitment to sustainability and innovation attracted significant attention, leading to partnerships with major retailers and investments from BrazilLAB, a prominent accelerator focused on impactful startups.

BeGreen Farm's journey reflects a growing trend towards sustainable urban living, addressing food security challenges while promoting environmental responsibility. As cities continue to expand, BeGreen Farm stands as a testament to the potential of urban agriculture in reshaping how we think about food production and consumption.