BeGenio Tech

BeGenio Tech, founded in 2016 by Grace Olugbodi, is an educational software company headquartered in London, United Kingdom. The firm is dedicated to mitigating mathematical anxiety among children by transforming learning into an engaging experience. The founder's journey is central to the company's mission; Grace Olugbodi, who personally overcame math anxiety as a child, was inspired to create a solution after volunteering in schools and witnessing similar struggles. This personal experience, coupled with a background in investment banking and software programming, led to the creation of BeGenio. Olugbodi holds a first-class BSc in Computing with Information Systems and an MSc in Financial Markets with Information Systems, and she has served in governance roles at primary schools and universities.

The company operates in the EdTech and SaaS markets, targeting parents, teachers, and schools. Its business model centers on the development and sale of game-based learning platforms. Initially, this took the form of a physical product, the "Race to Infinity" maths board game, which has been play-tested extensively in schools and homes. More recently, the company has evolved its offering into an AI-driven, augmented reality (AR) application. The core product, whether physical or digital, is designed to help children improve number skills, fluency, and problem-solving abilities in a low-pressure environment. It does this by measuring a student's abilities and providing insights for parents and teachers to track progress and identify areas needing improvement. The games are designed to be expandable and adaptable for different ages and skill levels, promoting critical thinking, decision-making, and analytical skills alongside mathematical concepts.

Keywords: educational software, EdTech, maths games, gamification, learning platform, mathematical anxiety, AI learning, AR education, SaaS, Grace Olugbodi, Race to Infinity, K-12 education, parent resources, teacher tools, student engagement, problem-solving skills, numeracy, game-based learning, educational technology