Beem

Beem operates at the confluence of augmented reality and digital communication, offering a platform for creating and sharing volumetric video, or holograms. Founded in 2017 as HoloMe Technologies by Janosch Amstutz and Mihai Streza, the London-based company enables users to record themselves using a standard smartphone camera and transmit that recording as a full-size, lifelike hologram that can be viewed in AR through another person's device. The technology works by using proprietary computer vision algorithms to segment the human figure from the background, process it in real-time, and then stream it to viewers.

The company's service is accessible via its mobile app and through WebAR, which allows recipients to view holograms in their environment without needing to download the app. Users can send pre-recorded holograms or livestream to an audience of up to one million people with the business version. These holograms can be scaled from desktop-size to life-size. Initially, the firm focused on providing AR solutions for enterprise clients, creating virtual catwalks and immersive experiences for brands like Vogue, ASOS, H&M, and Warner Music. This B2B focus allowed the company to refine its technology while generating revenue. In February 2022, Beem launched its consumer-facing app and announced a $4 million seed funding round from investors including 5Lion Ventures, Ascension, and Grouport Ventures.

Beem's revenue model has evolved from its initial enterprise project base. With the launch of the consumer app, the company is exploring monetization strategies targeted at creators and influencers. These include ticketed events, subscriptions, and virtual gifts. For enterprise clients, the platform offers solutions for more personal internal communications, remote onboarding, and impactful marketing campaigns. The technology integrates with e-commerce platforms like Shopify, allowing for 'buy now' links directly from holograms. Beem leverages partnerships, such as with Agora for high-quality real-time audio and video streaming and Snapdragon Spaces for AR glasses integration, to enhance its offering. The company aims to make AR communication a mainstream utility, eventually moving toward two-way, real-time holographic conversations that will be central to the future of AR glasses.

Keywords: augmented reality communication, hologram messaging, AR livestreaming, volumetric video, WebAR, digital communication, AR marketing, immersive experiences, telepresence, virtual events, creator monetization, 3D video, mobile AR, enterprise AR solutions, Janosch Amstutz, HoloMe, AR video platform, real-time engagement, virtual presence, holographic streaming