Beekeeper's Naturals

Beekeeper's Naturals operates in the health and wellness sector, focusing on creating natural health products derived from beehive ingredients. The company was founded by Carly Stein Kremer in 2015, with some sources indicating a 2017 launch after she discovered the benefits of bee propolis for her chronic tonsillitis while studying abroad in Italy. Unable to find high-quality propolis products back in Canada, and after a stint on Wall Street at Goldman Sachs, she decided to create her own, initially selling at farmer's markets.

The company's business model is direct-to-consumer through its own website and a significant online presence on Amazon, supplemented by a robust retail distribution strategy. Revenue is generated through the sale of its bee-powered products. Beekeeper's Naturals has demonstrated substantial growth, expanding its retail footprint from 5,000 to over 18,000 locations across the U.S. and Canada, including major retailers like Whole Foods, Target, CVS, and Walgreens. This expansion has been supported by significant funding, totaling $36.6M over several rounds, including a $14 million round in 2023 co-led by Devonshire Investors and CAVU Consumer Partners.

The product line is centered around hive-derived ingredients such as propolis, royal jelly, and bee pollen, which are positioned as clean alternatives to traditional over-the-counter medicines. Their flagship product is the Propolis Throat Spray, which has become a number-one seller in the cold and flu category on Amazon. The portfolio also includes products for gut health, sinus support, brain function, and children's wellness, all of which undergo third-party pesticide testing to ensure purity. The company emphasizes scientific rigor in its product development, working with a medical advisory board to create offerings based on published science and clinical trials. A core tenet of the company's mission is sustainability; it works exclusively with small-scale, sustainable apiaries and prioritizes pesticide-free hive health to support pollinator populations.

Keywords: bee products, natural remedies, propolis, health and wellness, consumer packaged goods, sustainable beekeeping, direct-to-consumer, immune support, nutraceuticals, retail wellness