Bedbathmore.com

BedBathMore.com is an e-commerce platform based in Mumbai, India, that specializes in home and lifestyle products. Founded in 2010 by Amit Dalmia, the company initially operated with a focus on providing a wide range of home furnishings and decor online to urban households. The business model evolved from a pure e-commerce site to an integrated platform combining content, community, and commerce to provide end-to-end home solutions.

The company's offerings include furniture, linens, home decor items, and wall art, featuring both international brands and private labels. To enhance its service offerings, BedBathMore.com has made strategic acquisitions. In May 2015, it acqui-hired Homado.com, a marketplace for interior designers and architects, integrating a community of nearly 3,000 professionals onto its platform. This was followed in June 2015 by the acqui-hire of Crude Area, an art-based startup focused on graphic art, which became an independent white label on the portal to expand its private label and decor offerings. The founders of Crude Area, Shweta Bhandari and Falguni Agarwal, joined the management team of BedBathMore.com.

BedBathMore.com is backed by Blume Ventures, having received an undisclosed amount of funding in 2013. The company operates in the Indian home furnishing and solutions market and has aimed to differentiate itself by providing curated content, do-it-yourself tips, and expert advice to guide consumers in their home design process. In 2015, the company announced plans to invest significantly in technology, team expansion, and marketing to further scale its operations.

Keywords: home furnishings, e-commerce, lifestyle products, interior design, online marketplace, home decor, private label, Indian retail, furniture, home solutions