Because

Because, founded by Ashland Stansbury in 2021, is a company operating in the e-commerce optimization sector, specifically targeting Shopify businesses. The firm provides a no-code platform designed to enhance conversion rates by enabling online stores to personalize their website content for different visitor segments.

The company's core offering is a suite of tools that allows users to implement dynamic content, conduct A/B tests on data and pages in real-time, and manage on-site messaging without needing a developer. This empowers marketing teams to quickly deploy and test various strategies, such as showing personalized banners, text, and other elements based on user data like quiz results from integrated apps (e.g., Klaviyo and Octane AI), geolocation, and UTM parameters. The platform's features are designed to increase metrics like add-to-cart rates, average order value (AOV), and overall revenue.

Because operates on a subscription-based business model, with pricing tiers structured according to the client's monthly order volume and annual revenue. Its client base consists of Shopify merchants looking to improve their on-site customer experience and conversion metrics. The platform is positioned as a solution that saves development hours and provides valuable insights through its analytics and A/B testing capabilities. In May 2022, the Tampa-based company secured $3 million in a Seed funding round led by Harlem Capital Partners, with participation from Studio VC and Gaingels, among others.

Keywords: conversion rate optimization, CRO, Shopify, e-commerce personalization, no-code platform, A/B testing, dynamic content, on-site messaging, Klaviyo integration, average order value, e-commerce tools, Ashland Stansbury, Harlem Capital Partners, Studio VC, Gaingels, website optimization, personalization engine, customer engagement, Shopify apps, marketing automation