Bebeburp

Bebeburp, operating under the legal name Mighty Steps Private Limited, is a direct-to-consumer (D2C) company in the baby food sector, specializing in organic and natural products. Founded in Surat, India, in 2018, the company emerged from a personal need identified by its founders. Co-founder Shruti Tibrewal, a former marketing specialist, along with her husband Bharat Tibrewal and brother Chirag Gupta, struggled to find preservative-free and healthy food options for her own child. This experience led them to leverage traditional Indian recipes from their grandmothers, creating a line of baby food that was both nutritious and convenient for modern, working parents.

The founding team combines diverse expertise: Shruti Tibrewal, with a PGDBA in Finance, manages production and vendor relationships; Bharat Tibrewal, a serial entrepreneur, handles operations and sales; and Chirag Gupta focuses on operations and logistics. Aman Tibrewal is also listed as a co-founder. The company's business model is centered on being an internet-first brand, selling its products directly to consumers through online platforms like its own website and other e-commerce portals. This D2C approach allows them to manage quality control and build a direct relationship with their customers. Revenue is generated from the sale of its products, which include a range of instant porridge mixes, cookies, and snacks. As of March 31, 2024, the company's annual revenue was reported as ₹6.24Cr.

Bebeburp's product line is designed for babies older than six months and is rooted in the use of natural, sustainably sourced ingredients without artificial flavors, preservatives, or processed sugar. The offerings feature traditional Indian superfoods like ragi, barley, and various millets. The product catalog includes items such as millet porridge, rice porridge, wheat porridge, ragi cookies, and millet puffs. By developing recipes with nutritionists and chefs, Bebeburp aims to provide a healthy alternative to mass-market baby foods, a commitment that has resonated with over 150,000 mothers. The company has successfully raised a total of $1.53 million over six funding rounds, with its latest pre-Series A round in August 2024 securing ₹8 crore. These funds are earmarked for expanding its retail presence, enhancing brand awareness, product development, and exploring international markets.

Keywords:organic baby food, natural baby products, D2C food brand, preservative-free baby food, traditional Indian recipes, millet-based snacks, ragi cookies, baby nutrition, healthy baby snacks, Surat startup, Indian baby food market, online baby products, children's health food, ready-to-eat baby food, nutritious toddler food, food-tech, e-commerce food, family-owned business, wholesome ingredients, infant cereals