BeautyBooked

BeautyBooked operated as a curated online and mobile marketplace for discovering and booking appointments at high-end salons and spas. The company was founded in 2012 by Hillary Hutcheson and Ritika Gill, both former executives from L'Oreal, who applied their industry experience to streamline the beauty service booking process.

The New York-based firm provided a platform where consumers could find vetted beauty establishments, access editorial content from partners like Allure magazine, and schedule services around the clock. For its business clients, which included over 1,000 premium salons such as Warren Tricomi and Ted Gibson, BeautyBooked offered tools to manage real-time inventory, bookings, and email confirmations. The primary revenue stream was likely based on commissions from bookings facilitated through the platform.

In the spring of 2015, the company introduced a subscription model called BeautyPass, which granted members access to beauty services at exclusive prices. After raising $775K in a seed funding round in 2014 from investors including New York Angels and ARC Angel Fund, BeautyBooked was ultimately acquired by StyleSeat. The acquisition, announced in January 2016, was a strategic move by StyleSeat to expand its service from individual beauty professionals to the broader salon and spa market, integrating BeautyBooked's prestigious salon partnerships into its own rapidly growing platform.

Keywords: salon booking, spa appointments, beauty services marketplace, online booking platform, Hillary Hutcheson, Ritika Gill, StyleSeat acquisition, BeautyPass, salon management software, beauty tech, Allure magazine partnership, high-end salons, beauty booking app, cosmetic services, L'Oreal executives, New York startup, venture capital, beauty industry, appointment scheduling, wellness booking