BeautyBio

BeautyBio is a skincare and beauty device company founded in 2011 by Jamie O’Banion and her biochemist father, Dr. Terry James. O'Banion's background combines a deep understanding of cosmetic science, gained from working in her family's research and development lab, with experience as a model, giving her a unique perspective on the industry. The company was born from O'Banion's observation that many major brands used only minimal amounts of the active ingredients developed in their lab, a practice she felt was misleading to consumers. BeautyBio was established on a commitment to transparency and creating clinically proven, clean-ingredient products that deliver promised results.

The company's flagship product is the patented GloPRO®, the first at-home microneedling tool, which launched in 2016. This device is designed to exfoliate the skin, creating micro-channels that enhance the absorption of topical skincare products and stimulate the skin's natural rejuvenation processes to improve firmness and smoothness. The concept for the tool was inspired by lawn aeration. Alongside the award-winning GloPRO®, BeautyBio offers a curated line of skincare products, including serums, moisturizers, and cleansers, which account for a significant portion of its sales. The business operates on an omnichannel distribution model, selling products directly to consumers via its website, through television shopping channels like HSN and QVC, and in major prestige retailers such as Sephora, Ulta, Neiman Marcus, and Harrods. This multi-channel approach allows the brand to reach a wide demographic of consumers.

Initially self-funded and family-owned, BeautyBio received a minority investment from Kainos Capital in 2019. In August 2023, the company was acquired by Rhyz Inc., the investment arm of Nu Skin Enterprises, a move intended to accelerate growth and leverage Nu Skin's expertise in devices, manufacturing, and technology. Jamie O'Banion continues to lead the company as CEO.

Keywords: at-home microneedling, skincare devices, clean beauty, clinical skincare, GloPRO, Jamie O'Banion, Dr. Terry James, beauty technology, science-backed skincare, retinol products, pore cleansing tools, omnichannel retail, consumer beauty, skincare transparency, anti-aging solutions, dermal roller, skin exfoliation, cosmetic chemistry, beauty tools, GLOfacial, skincare innovation, topical treatments