Beauty By Design

Beauty By Design operates a vertically integrated, personalized skincare platform that utilizes text commerce to connect with consumers. The company addresses the common challenge women face in selecting suitable skincare products by leveraging a proprietary technology platform. This platform facilitates a curated and branded experience, offering personalized recommendations.

Founded in 2014 by Gilad Berenstein, the company aimed to simplify the skincare purchasing process. The service involves a dialogue with an esthetician, either through text or a call, to understand the customer's specific skin concerns and goals. Based on this consultation, a custom skincare regimen is developed and shipped to the customer. This direct-to-consumer model, which combines expert advice with the convenience of text-based communication, differentiates it in the beauty market. The business model appears to be based on the direct sale of these personalized skincare product kits.

Keywords: personalized skincare, text commerce, direct-to-consumer, beauty tech, custom skincare, esthetician service, skincare consultation, e-commerce, beauty platform, consumer goods