Beauté Secrets

Beauté Secrets, operating under the legal entity Kurupin Ventures Private Limited, is an internet-first brand specializing in multi-category appliances for beauty and personal care. The company was established in the summer of 2010 by Ashutosh Mittal and Harika Aneja and is headquartered in Gurugram, India.

The firm has positioned itself as a significant supplier of beauty tools within the Indian market, having served over four million customers. Its business model is centered on direct-to-consumer e-commerce, offering products through its online platform, beautesecrets.com. This approach facilitates direct access for consumers to its product portfolio. The company's financial records indicate an annual revenue of ₹13.5Cr as of March 31, 2023. In a recent funding event on October 7, 2024, Beauté Secrets secured $190K in a seed round from the institutional investor, Velocity.

The product line is extensive, encompassing a wide variety of beauty and personal care instruments. This includes tools for nail care such as manicure and pedicure kits, nail clippers, and cuticle trimmers. The company also provides a selection of hair brushes, scissors, tweezers, and foot scrubbers, alongside oral care products. The brand aims to provide a comprehensive range of essentials for personal grooming and self-care routines.

Keywords: Beauté Secrets, Kurupin Ventures, Ashutosh Mittal, Harika Aneja, internet-first brand, beauty appliances, personal care tools, e-commerce, direct-to-consumer, manicure kits, pedicure tools, nail clippers, hair brushes, tweezers, beauty tools supplier, Indian beauty market, Gurugram startup, seed funding, Velocity, online beauty store, personal grooming products, self-care essentials