Beach Bum
A developer of interactive games that strive to provide players with challenges, excitement, and fun in a head-to-head online environment.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor investor investor investor | €0.0 | round | |
$275m Valuation: $275m | Acquisition | ||
| Total Funding | 000k | ||
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Established in 2015, Beach Bum is an Israeli game development studio that specializes in creating mobile versions of classic tabletop and card games. The company was founded by a team of mobile entertainment experts, including Gigi Levy-Weiss, Uri Shahak, Shachar Schalka, Keren Marom, and Gili Levy. The founders brought extensive experience from the online gaming industry; Shahak had previously co-founded the successful social gaming company Playtika and served as a senior games manager at 888 Holdings, while Levy-Weiss is a seasoned investor and former CEO of 888 Holdings. Marom has nearly two decades of marketing experience, and Schalka also co-founded Rummy Royale, which was acquired by the Teddy Sagi Group.
Beach Bum's core business revolves around developing and monetizing free-to-play mobile games for a global audience. The company's business model primarily relies on in-app purchases, a strategy that proved successful and led to significant revenue growth. In 2020, the company generated approximately $70 million in gross revenues. This success culminated in its acquisition by French mobile game publisher Voodoo in September 2021 for an estimated $250-300 million. The acquisition was a strategic move for Voodoo to diversify its portfolio into the casual gaming market and leverage Beach Bum's expertise in in-app monetization.
The company's product portfolio includes digital adaptations of popular games such as Backgammon, Spades, Gin Rummy, and Dominoes. Their titles, including "Backgammon - Lord of the Board," "Spades Royale," and "Gin Rummy Stars," have achieved top rankings in their respective categories. These games are designed to maintain the traditional feel of the original board and card games while enhancing the experience with modern social features like live chats and online tournaments. This approach has cultivated a loyal player base, with the company boasting over two million monthly active users at the time of its acquisition.
Keywords: mobile gaming, classic games, card games, board games, in-app purchases, social gaming, game development, Voodoo, Playtika, Gigi Levy-Weiss