Be Well Nutrition
Functional nutrition practice utilizing food as a form of medicine.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
$8.0m | Growth Equity VC | ||
| Total Funding | 000k | ||
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Nutrition with Wendi, operating through livebewell.com, is a performance nutrition coaching firm established in August 2019 by Wendi Irlbeck. Irlbeck, a Registered Dietitian, Certified Sports Nutritionist, and former collegiate athlete, founded the company based on her personal experiences with being an under-fueled athlete. Her journey and deep-rooted passion for the connection between food and performance, which began at age 10, led her to pursue a Master of Science degree and gain experience at institutions like the Mayo Clinic before launching her own practice.
The firm's primary business involves creating tailored nutrition programs rooted in evidence-based science to enhance athletic performance, minimize injury risk, and speed up recovery. The clientele is diverse, ranging from high school, collegiate, and professional athletes to busy adults and families aiming for a healthier lifestyle. Nutrition with Wendi operates on a service-based revenue model, offering individualized virtual and in-person coaching, group coaching packages, and membership subscriptions that provide access to various plans and resources. The company is based in Nashville, TN, and Dallas, TX, but serves clients across the United States, Canada, and the UK.
Services are centered on educating clients on nutrient timing, strategic fueling for competition, and sustainable weight management, with a philosophy of 'fueling and training' rather than 'dieting and exercising'. The company provides specific coaching on meal planning for athletes, supplement safety, and improving metabolic efficiency. This approach is delivered through customized plans that are designed to be simple and easy to follow for busy athletes and their families, reflecting Irlbeck's mission to prevent young athletes from making the same nutritional mistakes she did.
Keywords: performance nutrition, sports dietitian, athletic performance, nutrition coaching, Wendi Irlbeck, teen athletes, collegiate athletes, nutrient timing, metabolic efficiency, virtual nutrition coaching, sports nutrition plans, lifestyle coaching, game day fueling, muscle gain, fat loss, athlete meal planning, injury prevention, certified sports nutritionist, youth athletes, healthy lifestyle