Be Academy

Be Academy is a Brazilian educational technology company, or EdTech, established in 2019 and headquartered in São Paulo. It operates as a business school for the new economy, concentrating on practical and current market demands. The firm is a joint venture between digital business consultant Bruno Pinheiro and Janguiê Diniz, the founder of Ser Educacional, one of Brazil's largest private education groups. Diniz, who comes from a humble background and built his career in the education sector, invested R$5 million to create Be Academy. Pinheiro brings his expertise in digital marketing and online business strategies to the venture.

The company's business model is centered on providing educational content that is directly applicable to the current business landscape, moving away from traditional academic theory. It serves a diverse clientele, including individual professionals seeking to develop new skills and corporations aiming to train their workforce. Revenue is generated through the sale of executive programs, MBAs, and free courses, as well as providing corporate solutions. These corporate services include creating customized corporate universities with over 70 courses, offering a proprietary EAD (Distance Learning) technology platform, and an "Education Recruitment" service that trains candidates to fill specific job vacancies for companies.

Be Academy's core offering is its educational platform, which delivers courses taught by active market leaders, including founders and heads of prominent innovative companies. This approach ensures that the content is practical and up-to-date. The platform's methodology is designed to be flexible, respecting each student's learning pace through curated content and a supportive online community available 24/7. The company offers a range of programs from short courses to postgraduate degrees and MBAs, focusing on entrepreneurship, management, and digital business. By democratizing access to strategies used by high-growth companies, Be Academy aims to empower professionals and entrepreneurs to build and scale valuable businesses and lead transformations within their organizations.

Keywords: EdTech, online education, business school, corporate training, professional development, Janguiê Diniz, Bruno Pinheiro, Ser Educacional, digital marketing courses, entrepreneurship education, executive programs, MBA, corporate university, EAD platform, education recruitment, skills development, new economy, business strategy, management training, Brazilian startup