BCaster
AI-powered media platform for crowdsourced mobile videos with monetization, rights management and real time search.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor investor | €0.0 | round | |
| N/A | €0.0 | round | |
| investor | €0.0 | round | |
| N/A | €700k | Seed | |
| Total Funding | 000k | ||
| EUR | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | - | - | (76 %) | 31 % | - | (24 %) |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | - | (2569 %) | (7515 %) | (1165 %) | - | - |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | - | (2765 %) | (8385 %) | (2665 %) | (3306 %) | (14469 %) |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
BCaster provides a platform for businesses to collect, manage, and utilize user-generated photos and videos, transforming customers into brand ambassadors. The company, officially founded in Helsinki, Finland, in 2016, aims to help brands responsibly harness authentic content to enhance engagement across marketing and operations.
The concept for BCaster originated in 2015 when founder Janne Neuvonen witnessed a rally car crash. News broadcasters arriving at the scene were eager for footage from onlookers, highlighting a clear market need for a streamlined method of sourcing and managing user-generated content (UGC). This experience prompted Neuvonen to develop a solution to address the complexities of content collection, rights management, and distribution on a large scale.
BCaster's core offering is an AI-powered platform that automates the entire UGC workflow. The technology has evolved from an initial app-based approach to an SDK model and finally to its current URL-based, self-service product. Clients can create a campaign and share a simple URL link or QR code with their audience. Users then upload photos and videos directly to the brand's private photobank through a customizable camera tool. The platform employs AI for automatic content tagging, making it easy for brands to search and filter large volumes of submissions. Businesses maintain full control, selecting which content to publish and across which channels, including social media, print, TV, and websites. A critical feature is the integrated copyright and privacy management system, which ensures brands can legally and responsibly use the content they collect.
The company serves global and local brands, targeting their marketing, customer experience, and operations departments. Its revenue model is centered on providing this technology platform to businesses. In November 2017, BCaster raised $1.4 million in a seed round from investors including FundedByMe and Nordic Startup Ventures, part of a total of $2.35 million raised to date.
Keywords: user-generated content, UGPV, content collection, brand ambassadors, digital media platform, AI content management, copyright management, customer engagement, marketing technology, authentic content, video collection, photo collection, UGC platform, content monetization, brand-audience interaction, visual content marketing, media asset management, content licensing