Batmaid (Batgroup SA)

Batmaid, part of Batgroup SA, was co-founded by Andreas Schollin-Borg and Eric C. Laudet. The company started in a small flat and officially became Batgroup on January 1, 2021. The founders have backgrounds that fueled their mission to combat the black market in the cleaning industry.

Batgroup operates as a vertically integrated company with three distinct entities: Batmaid, Batwork, and Batsoft. Batmaid is an on-demand platform for booking home and office cleaning services. Batwork is a platform for hiring cleaning staff, and Batsoft provides software solutions for cleaning companies. This structure allows Batgroup to offer a comprehensive 360° solution to the cleaning industry.

The company serves both private households and businesses, operating in several European countries, including Switzerland, Luxembourg, France, Italy, Poland, Germany, the Netherlands, and Belgium. The business model is centered around providing a seamless and trustworthy platform for booking cleaning services, while ensuring fair employment conditions for cleaning professionals. The company generates revenue through service fees on its platforms.

Batmaid's platform allows customers to book cleaning services with ease, while the company handles the administrative and legal aspects of employment, such as social security contributions and insurance. This approach directly addresses the issue of undeclared work in the cleaning sector. The company has successfully raised significant funding, including a CHF 25 million round to fuel its European expansion.

Keywords: on-demand cleaning, home services, office cleaning, marketplace, fighting black market, vertically integrated, cleaning software, fair employment, European expansion, service platform