Bateriku

Bateriku is a Malaysian company that has evolved from a simple on-demand car battery replacement service into a comprehensive roadside assistance and vehicle ownership ecosystem. Founded in March 2014 by Azarol Faizi, the company addresses the inconvenience and uncertainty car owners face during breakdowns. Azarol, a graduate in Mechanical and Aeronautical Engineering from Universiti Teknologi Malaysia, leveraged his prior experience in the heavy industries and his own B2B automotive battery supply business, Astra Simfoni Sdn. Bhd., to launch this consumer-focused venture. Recognizing a market gap for a more convenient service, he bootstrapped Bateriku to address the common frustration of unexpected battery failures.

The company's business model centers on creating an integrated platform connecting vehicle owners with a wide array of automotive services. Its primary revenue stream comes from the direct sale and installation of car batteries, but it has expanded significantly. Bateriku now offers a full suite of roadside assistance including towing, tire replacement, fuel delivery, and lockout assistance. The business operates through a multi-channel approach, utilizing a 24/7 contact center, a mobile app, and a website for service requests. It serves a diverse client base, from individual private vehicle owners to corporate fleet management companies and workshops. The company's expansion into an auto parts marketplace, known as Bazaar, further diversifies its income and solidifies its role as a one-stop solution.

Bateriku’s core service is its on-demand platform that dispatches mobile technicians, known as 'BHeros', to a customer's location for immediate assistance. This network of gig workers and entrepreneur-run outlets ('BPreneurs') forms the backbone of its service delivery, ensuring rapid response times across Malaysia. The company has built a substantial physical and digital infrastructure, comprising nearly 200 retail outlets (Pitstops), over 1,000 trained technicians, and around 2,000 affiliated workshop partners. A significant milestone was the launch of Akademi Bateriku in 2022, a government-accredited institution providing skills training for automotive technicians, reinforcing the quality and consistency of its workforce. The company also demonstrates a commitment to sustainability through its 'Go Recon' initiative, which reconditions and recycles used batteries.

Keywords: roadside assistance, car battery replacement, automotive services, vehicle ownership experience, on-demand service, mobile technicians, auto parts marketplace, fleet management solutions, Malaysian automotive, vehicle breakdown service, mobile mechanic, car maintenance, 24/7 assistance, Bateriku.com, Azarol Faizi, automotive ecosystem, car repair, tire service, fuel delivery, towing service