Bassett Capital
Specialized strategy and advisory firm fostering profitable growth through effective partnerships in the payments industry.
Bassett Capital Group is a specialized strategy and advisory firm focused on the payments industry. The firm excels in developing effective partnerships that drive profitable growth for its clients across various product lines. By securing the right commercial partners, Bassett Capital Group creates innovative solutions that align interests between partners, accelerating growth and profitability. The firm collaborates with clients to navigate complex environments, aligning banks and merchants to achieve their objectives. Bassett Capital Group offers customized digital origination solutions for consumer and small business credit products, and explores white label, co-branded, and affinity card partnership opportunities. The firm also assists bank partners in asset strategy, whether they are looking to acquire more assets or divest non-strategic ones. Operating from 45 Rockefeller Plaza, New York, NY, Bassett Capital Group serves clients seeking strategic growth in the competitive payments market.
Keywords: strategy, advisory, payments, partnerships, growth, profitability, banks, merchants, credit, assets