Baseline

Baseline provides a platform designed to automate content creation and centralize brand assets. It enables users to create solid brand guidelines and generate consistent designs efficiently. The service revolves around the brand, organizing all assets in one place for easy access, collaboration, and management by teams and clients. The platform's features include a design editor with branded assets, a library of on-brand templates that automatically incorporate a brand's assets, and the ability to download and copy assets with ease. Over 16,000 brands have been created using the platform. The company offers a tiered subscription model, with plans designated as Solo, Professional, and Business, each providing different levels of features and storage.

The platform also offers a suite of free tools, including a logo maker, type scale generator, background remover, and various color and design utilities. The design editor is described as user-friendly for beginners while remaining powerful and feature-packed. It supports the creation of various social media graphics and offers features like automatic black and white logo generation, multiple logo versions, and robust color tools. For enhanced brand management, the Professional and Business tiers offer features like password protection for brand guides, custom font uploads, AI-powered background removal, and digital asset management with capabilities such as AI auto-tagging and version history.

Keywords: brand management, content creation automation, design editor, brand guidelines, digital asset management, social media graphics, logo generator, brand collaboration, creative automation, marketing asset management, brand consistency, visual identity platform, design templates, automated design, brand asset centralization