Base Influence
CONNECTING INFLUENCERS AND BRANDS.
Base, accessible via base.ai, operates an AI-powered customer marketing platform designed to help B2B companies foster and capitalize on customer-led growth. The company provides a centralized hub to manage and scale customer engagement, aiming to turn existing customer data into actionable, revenue-generating insights. The platform’s business model centers on providing a comprehensive suite of tools that unify various customer marketing functions.
The core of Base's offering is an all-in-one platform that facilitates customer advocacy, reference management, referral programs, and community building. It is engineered to help its clients streamline the identification of their best advocates, automate referral processes, and generate social proof through customer reviews. By integrating with CRM systems and over 300 other connectors, the platform allows businesses to create a holistic view of the customer lifecycle. This enables teams to track the direct revenue influence of their marketing efforts, from improved win rates to expansion opportunities. Clients can start with specific solutions like reference management or community and expand their usage as their needs evolve.
The platform targets B2B marketing, sales, and customer success teams who are focused on demonstrating the return on investment of their programs. It addresses the need to move beyond simple engagement metrics by linking every advocacy act—such as references, reviews, and referrals—directly to sales pipeline data and revenue. Security is a key feature, with the company highlighting its SOC 2 Type 2 and ISO certifications to assure clients of their data's safety.
Keywords: customer marketing platform, B2B marketing, customer-led growth, advocacy management, referral marketing, reference management, customer engagement, revenue attribution, marketing ROI, AI in marketing, customer data platform, upsell optimization, cross-sell strategy, customer community, social proof generation, VoC, voice of the customer, customer lifecycle marketing, sales enablement, B2B SaaS