Base for Music
Simply launch effective advertising campaigns on Spotify, Youtube, Instagram and TikTok.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
* | €1.5m | Seed | |
| Total Funding | 000k | ||
Base for Music operates as a marketing platform tailored for the music industry, providing artists and labels with tools for fan acquisition and engagement. The company was founded by Maxence Bazin, who serves as the CEO. The firm's core business revolves around simplifying and optimizing advertising campaigns for music professionals, addressing the challenge of measuring return on investment (ROI) in digital marketing.
The platform allows users to launch, manage, and track promotional campaigns across various social media and music streaming services. It centralizes marketing tools, enabling clients to create targeted ads based on audience profiling and monitor campaign performance through an intuitive dashboard. A key feature is the analysis of fan data, including demographics, interests, and listening habits, which is then cross-referenced with advertising campaigns to measure their effectiveness and influence algorithmic discoverability on platforms like Spotify. The service is designed to turn listeners into engaged fans, ultimately driving growth in streams, ticket sales, and merchandise purchases.
Base for Music utilizes a tiered subscription model, including a freemium plan to allow users to explore the dashboard, an "Artist" plan for those ready to build a community, and a "Pro & Label" plan for professionals managing multiple artists. This structure serves a broad client base, from self-produced artists seeking to grow their audience independently to established labels and distributors like IDOL and Roche Musique. In June 2025, the French startup announced it had raised €1.5 million ($1.73 million) from investors including LeanSquare, Spotify's Director of Sales for Europe, and a co-founder of Teads, to accelerate its commercial expansion and enter new markets.
Keywords: music marketing, artist promotion, fan engagement, ad campaign management, music analytics, fan acquisition, Spotify promotion, digital music marketing, label services, audience growth, smartlinks, ROI tracking, fan data analysis, music advertising, independent artists, record labels, music tech, campaign optimization, fan base development, digital strategy