Base
Base | At-home tests for Sleep, Stress, Energy, Diet and Sex Drive | get-base.com | Affordable, accessible.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor investor investor investor | €0.0 | round |
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
| investor investor investor investor investor | €0.0 | round | |
| investor investor | €0.0 | round | |
| N/A | €0.0 | round | |
* | N/A | Acquisition | |
| Total Funding | 000k | ||
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Base, founded in 2020 by Lola Priego, operates in the personalized health technology market. The company provides a data-driven approach to personal wellness, helping users understand and improve issues like fatigue, stress, and diet. Priego's personal health journey and her background as a software engineer at Amazon, Facebook, and Instagram, and later as Head of Engineering at a lab industry startup, inspired the company's creation. She initially studied medicine before transitioning to engineering, holding a Master's in Computer Science and Artificial Intelligence.
The company's core offering combines at-home lab testing with a data science application. Users can order at-home blood and saliva tests to analyze various hormones, vitamins, and nutrients. Base does not conduct the lab work itself but partners with third-party CLIA-certified labs, such as Quest Diagnostics, to process the samples. The results are delivered through the company's app, which provides scores, insights, and personalized recommendations for lifestyle and nutrition adjustments based on algorithms that match results with clinical trials. The service is structured around a subscription model. For instance, the "Base Improve" plan at $59.99 per month targets users with specific health concerns, offering monthly tracking and tailored recommendations. A quarterly option, "Base Monitor," was available for general wellness check-ins.
Base secured $4.4 million in total funding over two seed rounds, with the latest round in February 2021 raising $3.4 million, led by Female Founders Fund. Other investors included TheVentureCity, Brooklyn Bridge Ventures, and 23andMe co-founder Anne Wojcicki as an angel investor. In June 2025, the preventative health platform Superpower acquired Base. This acquisition is set to integrate Base's nutritional and hormonal insights and its 90,000 members into Superpower's broader healthspan-focused platform.
Keywords: at-home lab testing, personalized health, data-driven wellness, health tracking app, nutritional science, hormone testing, vitamin deficiency, Lola Priego, preventative health, digital health, subscription health service, saliva testing, blood testing, personalized nutrition, wellness monitoring, Superpower acquisition, health technology, biomarker tracking, diet improvement, stress management