Bary

Bary, established in 2019, is a Bordeaux-based company providing a digital commerce solution tailored for the road freight transport sector. The company was founded by brothers Victor and Benjamin Gonzalez, who come from a family with a background in the transportation industry, giving them firsthand insight into the market's challenges. Bary positions itself as a technology partner for small and medium-sized transport companies, aiming to enhance their commercial autonomy and profitability.

The firm operates a B2B SaaS model, offering road freight carriers a platform to digitize and manage their sales and customer relations. This e-commerce solution enables transporters to establish their own online sales channel, set their own rates, and deal directly with shippers, thereby reducing reliance on intermediaries. The platform is designed to automate processes such as providing instant quotes, order entry, invoicing, and securing online payments. By automating these low-value-added administrative tasks, carriers can focus on their core logistics operations and improve their margins. Bary's offering includes not just the core technology but also extends to providing marketing and sales strategy support, presenting a comprehensive package for businesses undergoing digital transformation.

Since its inception, Bary has secured financial backing, including an accelerator round in October 2019 and a subsequent funding round of $1.59M in January 2023 from investors like B2PWeb and Bordeaux Technowest. The company has also gained significant industry support from H2P, a holding company connected to major French transport consortiums such as Astre, Flo, Evolutrans, and Tred Union, as well as key industry federations. This strategic backing underscores the industry's recognition of the need for the digitalization solutions Bary provides. Keywords: road freight, logistics tech, SaaS, B2B e-commerce, transport management, freight carriers, digital freight, shipping automation, online quoting, transport invoicing, supply chain tech, direct-to-shipper, transport digitalization, fleet management software, freight brokerage alternative, Victor Gonzalez, Benjamin Gonzalez, Bordeaux Technowest, B2PWeb