Barilla Group

In 1877, Pietro Barilla opened a small bakery in Parma, Italy. This humble beginning marked the start of what would become the Barilla Group, a global leader in the pasta industry. Pietro's vision was simple: to provide quality food products to his local community. His dedication to quality and innovation laid the foundation for the company's future success.

Over the years, Barilla expanded its product line beyond bread, venturing into pasta, which would become its flagship product. The company remained family-owned, with each generation contributing to its growth and modernization. By the mid-20th century, Barilla had established itself as a household name in Italy, known for its commitment to quality and tradition.

In the 1970s, under the leadership of Pietro's grandson, Guido Barilla, the company began its international expansion. This strategic move allowed Barilla to tap into new markets and become a global brand. Today, Barilla operates in over 100 countries, offering a wide range of pasta and sauce products.

Despite its global reach, Barilla has remained true to its roots, maintaining its headquarters in Parma and continuing to prioritize quality and sustainability. The company's journey from a small bakery to a global powerhouse is a testament to the enduring legacy of its founder's vision and the family's commitment to excellence.