barcoo
App for independent consumer information.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor investor investor | €0.0 | round |
| N/A | €0.0 | round | |
N/A | Spinout | ||
| Total Funding | 000k | ||
| USD | 2008 | 2009 | 2010 | 2011 | 2022 |
|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | - | (1 %) | - | - | - |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article, Dealroom estimates
Related Content
Barcoo operates as a comprehensive mobile product guide, primarily serving consumers in the European market. Founded in 2007 by Benjamin Thym and Tobias Bräuer, the Berlin-based company developed an application that allows users to scan product barcodes and QR codes with their smartphone cameras. This action provides immediate access to a wealth of independent information, including product ingredients, nutritional data complete with a food traffic light system, and details on manufacturer sustainability.
The application's core functionality is to empower shoppers at the point of sale. By scanning an item, users can view price comparisons from various retailers, find nearby stores where the product is available, and access test reports. The service also aggregates digital brochures and special offers from over 300 retailers, such as Kaufland, Media Markt, Lidl, and Rewe, keeping users informed about current deals and store hours in their vicinity. This feature set positions barcoo as a multi-faceted shopping assistant, combining product transparency with deal hunting.
From a business perspective, barcoo’s revenue model appears to be centered on affiliate marketing and partnerships with retailers. While the app is free for consumers, its ability to drive informed purchasing decisions and direct foot traffic to specific stores suggests a B2B value proposition. Retailers benefit from having their promotions and store information featured within the app, which includes personalized notifications for new offers. In March 2016, barcoo merged with Marktjagd GmbH, a service for digital brochures, to strengthen their market position. The combined entity was later acquired by Offerista Group, which now manages the app's development and support.
Keywords: mobile shopping app, barcode scanner, product guide, price comparison, retail offers, consumer information, grocery shopping, sustainability information, nutritional data, digital brochures, QR code reader, shopping assistant, retail technology, mobile commerce, in-store technology, product transparency, smart shopping, deal finder, offer aggregator, consumer empowerment