Barberino's - Classic Italian Barber

Barberino's operates a chain of classic Italian barber shops, with locations in Milan, Rome, Padova, and Brescia, and has expanded overseas. The company merges traditional Italian grooming with a contemporary, customer-centric approach.

Founded by former finance professionals, the company has shown significant growth in the male grooming sector. The business model is twofold: providing in-person grooming services at their stylishly designed shops and selling a proprietary line of men's care products. This dual revenue stream allows them to capture both the service and retail markets for male grooming.

Their target clientele are men who appreciate a high-quality, traditional grooming experience. By recreating the atmosphere of a classic Italian barber shop, they appeal to a sense of nostalgia and authenticity, while the modern customer service approach caters to contemporary expectations.

Keywords: men's grooming, barber shops, Italian grooming, consumer services, retail, hair care, men's products, traditional barbering, customer-centric, grooming products