Baoku Culture
Art-centric cultural ecosystem integrating storage, exhibition, and trade.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
CNY10.0m | Series A | ||
| Total Funding | 000k | ||
Shanghai Baoku Culture Development Co., Ltd., established in 2012, operates as an innovative cultural industry service provider. The company has developed a unique business model that integrates art storage, exhibition, and trade to create a comprehensive cultural ecosystem. One of its flagship projects is located in the Shanghai Tower, China's tallest building, and features Baoku Treasury, the world's largest non-bank underground safety vault for art and valuable items. This is complemented by the Shanghai Guanfu Museum and the Baoku Art Center on the 37th floor of the same building, creating a model that combines commercial and cultural operations.
The company was co-founded by Liu Feiguo, who serves as CEO, and Ma Weidu, a renowned collector and founder of the Guanfu Museum in Beijing. Baoku Culture is a subsidiary of E-House China, a real estate services company, and its strategy is part of E-House's plan to diversify revenue streams by integrating art and culture into real estate projects. This art-centric approach aims to enhance property values by driving foot traffic and offering cultural enrichment, thereby generating profits through real estate development, property management, and corporate sponsorships.
The business operates through three main pillars: Baoku Treasury, which provides high-security private vaults; Baoku Museum, which showcases traditional Chinese art; and Baoku Art Centers, which are experiential spaces for exhibitions and events. The company serves a diverse clientele, from high-net-worth collectors to individuals wishing to store sentimental items. Revenue is generated from vault rentals, which can start from $10,000 for a 15-year lease, as well as museum fees and space rentals for events. Baoku Culture has expanded its model to other cities in China, including Beijing and Shenzhen, with projects in both landmark buildings and local communities.
Keywords: art storage, cultural services, private vaults, art exhibition, museum operations, cultural real estate, art ecosystem, art trade, collection management, safety deposit boxes, Guanfu Museum, Shanghai Tower, cultural asset management, art logistics, bonded warehouse, art finance, cultural innovation, Liu Feiguo, Ma Weidu, E-House China