Bantam Live
Online service provider that allows companies to share information, track activity, and manage business relationships.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
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| Total Funding | 000k | ||
Founded in 2008 by John Rourke, Dan Ferranti, and Henry Poydar, Bantam Live was a New York-based provider of a social Customer Relationship Management (CRM) platform. The company developed a cloud-based application aimed at small businesses, integrating social media interactions into a unified contact database.
Bantam Live's platform offered functionalities such as contact management, task management, calendaring, deal tracking, and project management. A key feature was its ability to aggregate customer interactions from various channels, including email opens, survey responses, event participation, and social media, providing businesses with a comprehensive view of customer engagement. This was designed to help small organizations analyze data and build stronger customer relationships.
In February 2011, Bantam Live was acquired by Constant Contact for approximately $15 million in cash. The acquisition was a strategic move by Constant Contact to enhance its marketing platform with social CRM capabilities. Following the acquisition, the Bantam Live team, including CTO Henry Poydar who became a director of engineering, was integrated into Constant Contact to work on the technical integration and development of a new Constant Contact office in New York City. The goal was to embed Bantam Live's social CRM technology across all of Constant Contact's services, creating a more robust engagement marketing platform for its extensive customer base of over 400,000 small businesses at the time.
Keywords: Bantam Live, social CRM, contact management, customer engagement, small business marketing, Constant Contact acquisition, John Rourke, Dan Ferranti, Henry Poydar, cloud-based CRM, marketing automation, customer relationship management, deal tracking, project management for small business, social media integration, email marketing enhancement, unified customer database, engagement marketing, startup acquisition, New York tech.