BannerFlow

Established in 2010, BannerFlow provides a Creative Management Platform (CMP) that empowers in-house marketing teams and agencies to streamline the entire lifecycle of their digital advertising campaigns. The company was founded by Daniel Jacobsson, Daniel Fahlén, and Emanuel Lundman. The initial idea stemmed from Daniel Jacobsson's experience as a designer, where he grew frustrated with the repetitive and inefficient manual process of coding and adapting ad banners for different formats and languages. This firsthand frustration led him to develop a tool to automate and control multiple ad creation tasks simultaneously, drastically reducing production time.

BannerFlow operates on a business-to-business (B2B), Software-as-a-Service (SaaS) model, generating revenue through annual subscriptions. While specific pricing is tailored to client needs, plans generally depend on factors like the number of users, ad impression volume, and activated features. The company targets a range of clients, from small and medium-sized businesses to large enterprise departments and media agencies that manage high volumes of display advertising and programmatic campaigns. Its services are particularly relevant for industries such as e-commerce, iGaming, travel, and retail.

The platform is an end-to-end solution for producing, managing, and optimizing digital ads. A core component is its HTML5 banner builder, which features a drag-and-drop interface, allowing users without coding expertise to create rich media ads. The platform's automation capabilities enable the rapid scaling of campaigns from a single master creative into numerous sizes and variations for different channels, including display, social, video, and digital out-of-home (DOOH). A key feature is its Dynamic Creative Optimization (DCO), which personalizes ad content in real-time based on user data like geolocation, weather, or audience segment. BannerFlow also provides tools for real-time analytics, A/B testing, and direct publishing to a wide array of ad networks and social platforms.

Keywords: Creative Management Platform, digital advertising, ad production, creative automation, banner creation, HTML5 ads, dynamic creative optimization, DCO, ad scaling, multi-channel advertising, ad personalization, programmatic advertising, campaign management, ad analytics, SaaS, marketing technology, ad tech, in-house marketing, digital ad formats, video ads, social media ads