Bankrate

Bankrate, a leading financial services company, was founded in 1976 by Robert K. Heady. Initially, it started as a print publication called "Bank Rate Monitor," which provided readers with information on interest rates. Over the years, Bankrate evolved into a comprehensive online platform offering a wide array of financial information, including mortgage rates, credit card offers, and personal finance advice.

In 1996, Bankrate made a significant transition by launching its website, bankrate.com, marking its entry into the digital age. This move allowed the company to reach a broader audience and provide real-time financial data and tools to consumers. The website quickly became a trusted resource for individuals seeking financial guidance.

Bankrate's journey saw a pivotal moment in 1999 when it went public, trading on the NASDAQ under the ticker symbol RATE. This IPO provided the company with the capital needed to expand its offerings and solidify its position in the financial services industry.

In 2009, Bankrate was acquired by Apax Partners, a private equity firm, for approximately $571 million. This acquisition enabled Bankrate to further enhance its digital capabilities and expand its reach in the financial information sector.

Throughout its history, Bankrate has remained committed to providing consumers with accurate and up-to-date financial information. Its evolution from a print publication to a digital powerhouse exemplifies its adaptability and dedication to serving the needs of its audience. Today, Bankrate continues to be a leading source of financial information, helping millions of people make informed financial decisions.