Inter & Co

Inter & Co operates as a holding company for Banco Inter, a rapidly growing digital bank originating from Brazil that has expanded its financial and digital commerce services to the United States. The firm was founded in 1994 as Intermedium Bank by Rubens Menin, a prominent Brazilian businessman. The initial focus was on real estate loans. A significant transformation occurred in 2015 when the company pivoted to become Brazil's first fully digital bank. This strategic shift was spearheaded by João Vitor Menin, son of the founder, who joined the company in 2004 and assumed the role of CEO in 2015. Possessing a degree in Civil Engineering and an MBA in Finance, João Vitor Menin guided the company through its digital evolution, leveraging his interest in the financial markets which he developed while interning at the family's businesses.

The company's core offering is a comprehensive "Super App" that consolidates a wide array of services into a single digital ecosystem. This platform serves over 40 million customers across the Americas. The business model is designed around this app, which integrates seven key verticals: banking, investments, credit, insurance, a shopping marketplace, global services, and a loyalty program. Revenue is generated through multiple streams, including interest income from its loan portfolio, transaction fees from merchant partners, investment management fees, and insurance premiums. In 2024, the company's total net revenue reached R$6.4 billion, a 35% increase year-over-year.

The Super App provides a full suite of financial products. The banking segment includes digital accounts, debit and credit cards, deposits, and payment solutions like Brazil's Pix. For investments, users can access stocks, ETFs, and other products with zero brokerage fees, starting from as little as $5. The platform also offers insurance brokerage, cross-border payments to over 60 countries, and mortgage financing in the United States. A key component is the Inter Shop, a marketplace that allows users to purchase goods and services, generating cashback rewards and contributing to the app's commission income. This integrated approach aims to create a seamless user experience, driving customer retention and providing multiple avenues for monetization. The company went public on the Brazilian stock exchange in 2018 and later listed on the Nasdaq in 2022 under the ticker INTR, establishing its U.S. headquarters in Miami.

Keywords: digital banking, financial super app, fintech, Brazil, US market expansion, online banking, investment platform, cross-border payments, e-commerce marketplace, loyalty program, mobile banking, financial services, João Vitor Menin, Rubens Menin, Nasdaq INTR, insurance brokerage, credit services, digital wallet, cashback rewards, asset management, South Florida tech