Bambuser

Bambuser AB, a Swedish software-as-a-service (SaaS) company, provides a video commerce platform for brands and e-commerce businesses to host interactive and shoppable live video experiences on their own websites and apps. Founded in 2007 by Jonas Vig and other pioneers in mobile live video, the company initially focused on a B2C platform that enabled users to stream live video from mobile devices. This early technology gained recognition for its role in citizen journalism, particularly during events like the Arab Spring. In 2014, the company pivoted from a consumer-facing model to a B2B offering, licensing its low-latency video streaming technology to other businesses.

A significant transformation occurred in 2019, under the leadership of CEO Maryam Ghahremani, who joined in 2018. A serial entrepreneur with deep experience in media and startups, Ghahremani spearheaded the launch of Bambuser's flagship product, Live Video Shopping, effectively merging e-commerce with live streaming for a Western audience. This strategic shift revitalized the company, which is now publicly traded on the Nasdaq First North Growth Market. The business model is centered on a subscription-based SaaS solution, generating recurring revenue from enterprise clients. Bambuser serves a global client base that includes major retail and e-commerce brands such as LVMH, Dior, Samsung, and Tommy Hilfiger.

The platform offers two primary solutions: a 'One-to-Many' format for large-scale live shopping events and a 'One-to-One' service for personalized virtual consultations. It allows retailers to embed the live video player directly onto their websites, enabling a seamless experience where viewers can interact with hosts via chat, likes, and emojis, and purchase products without leaving the stream. Key features include high-quality video streaming from a smartphone, multi-host capabilities, pre-recorded video broadcasting, detailed analytics on viewer engagement and sales, and the ability to repurpose existing video content into shoppable experiences. By providing an integrated and interactive shopping journey, Bambuser helps brands increase customer engagement, conversion rates, and time spent on site.

Keywords: video commerce, live shopping, SaaS, shoppable video, e-commerce technology, retail technology, customer engagement, interactive video, digital clienteling, virtual shopping, social commerce, mobile live streaming, B2B software, retail innovation, online shopping experience, conversion rate optimization, brand engagement, live stream shopping, video retail, personalized shopping