Bamboom

Bamboom is an Italian brand with Dutch roots specializing in high-quality, sustainable clothing and accessories for babies and children. Founded in 2012 by Pascalle De Jongh, a Dutch entrepreneur who moved to Italy, the company was born from her passion for natural materials and her experience in the early childhood market across Europe. De Jongh, as CEO, partnered with Riccardo Di Crescenzo, and together they hold a 30% stake after a significant investment in 2024.

The company's core mission is to balance style with ecology, using natural materials like organic bamboo fiber and cotton, as well as recycled materials, to minimize environmental impact. The products are designed in-house, combining a minimalist Nordic aesthetic with Italian quality and taste. The primary material, bamboo fiber, is chosen for its softness, breathability, hypoallergenic, and antibacterial properties, making it suitable for sensitive skin. The product range is extensive, covering all moments of a baby's day, including clothing, sleepwear, bedding, bath accessories, feeding items, and toys.

Bamboom operates on a direct-to-consumer and wholesale business model. Its products are sold through a proprietary e-commerce platform and are distributed in over 600 specialized early childhood stores and fashion boutiques across Europe, the Middle East, and South Africa. In September 2024, the private equity fund Gradiente SGR acquired a 70% stake in the company to accelerate its international growth and consolidate its position in the premium segment of the early childhood market.

Keywords: baby clothing, children's accessories, sustainable fashion, organic bamboo fiber, eco-friendly apparel, Italian design, Nordic style, early childhood products, newborn essentials, children's retail, eco-conscious brand, natural materials, baby accessories, toddler clothing, sustainable textiles, children's lifestyle, hypoallergenic fabric, recycled materials, baby boutique, children's e-commerce