Bamboo Rose

Originally founded as TradeStone Software in 2001 by Sue Welch and later rebranded, Bamboo Rose has established itself as a significant player in the enterprise retail technology sector. The company operates on a private equity-backed model, with notable investors including Rubicon Technology Partners. The business primarily generates revenue through a Software-as-a-Service (SaaS) model, offering subscriptions to its comprehensive retail management platform. The current leadership is under CEO Matt Stevens, who succeeded the founder in December 2022 and brings decades of tech experience, including co-founding AppNeta.

Bamboo Rose provides a multi-enterprise platform designed to connect the retail community, including retailers, brands, grocers, and suppliers, to streamline the process of bringing products to market. The company's core offering, TotalPLM™, is a product lifecycle management platform that integrates a full suite of retail technologies. This includes modules for planning and merchandising (BR-Plan), creative collaboration (BR-Create), product development, sourcing, supplier relationship management, purchase order management, and global trade management. A key differentiator is the platform's AI-fueled decision intelligence layer, which provides predictive analytics to help clients make faster and more accurate decisions. This end-to-end solution grants retailers control and visibility over the entire product journey, from initial concept to the final product on the shelf.

The company has pursued an aggressive growth strategy through multiple strategic acquisitions to enhance its platform's capabilities. In March 2023, it acquired Backbone PLM to bolster its design-oriented product development tools. This was followed by the acquisition of UK-based Supply Pilot in October 2023, a move that extended its supplier engagement and collaboration features. In 2024, Bamboo Rose acquired Foresight Retail to integrate advanced planning and bidirectional data flow capabilities into its PLM framework. Further expanding its AI prowess, the company acquired Verteego in January 2025, an automation platform focused on supply chain decision intelligence. These acquisitions underscore a clear strategy to create a single, comprehensive platform that addresses the complex needs of the retail supply chain, managing a reported retail revenue of over $2 trillion.

Keywords: retail technology, product lifecycle management, PLM, supply chain management, supplier relationship management, SRM, retail management platform, sourcing solutions, global trade management, purchase order management, retail analytics, SaaS, enterprise software, creative collaboration, retail planning, merchandising, supplier engagement, supply chain visibility, design collaboration, AI decision intelligence