Chengdu Douka Culture Communication

Chengdu Douka Culture Communication

White Rabbit New Brand Group acts as a bridge connecting users and brands with its creative and changeable content production capabilities and efficient sales force.

HQ location
Chengdu, China
Launch date
Enterprise value
$55—83m
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round
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round
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CNY100m

Series A
Total Funding000k
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Operating under the brand name Baitube, Chengdu Douka Culture Communication is a multi-channel network (MCN) marketing services provider founded in 2017. The firm is headquartered in Chengdu, China, and positions itself as a crucial link between brands and users, leveraging its content creation capabilities. Baitube was formerly known as Chengdu Feihua Yiyang Film and Television Culture Communication Co., Ltd.

The company's core business revolves around providing a suite of online marketing services tailored for the social media and e-commerce sectors. Its service offerings include short video development, e-commerce livestreaming, key opinion leader (KOL) development, and Douyin (TikTok) operations and brand marketing. This integrated approach aims to furnish clients with a diverse array of online marketing solutions. The company operates on a business-to-business (B2B) model within the media and information services industry.

Baitube has successfully attracted significant venture capital investment, securing $15.3 million in funding. Its investor roster includes notable firms such as Tiantu Capital, Gaorong Capital, Jinding Capital, Persistence Ventures, and Z Capital. This financial backing underscores the market's confidence in its business model and growth prospects in the dynamic digital marketing landscape in China. The latest funding round was a Later Stage VC deal completed on April 13, 2023. Keywords: Multi-Channel Network, MCN, KOL development, e-commerce livestreaming, short video marketing, Douyin marketing, TikTok marketing, brand marketing China, social media marketing, digital marketing agency, content creation, influencer marketing, Chengdu tech, Chinese media services, online marketing, Baitube, Tiantu Capital, Gaorong Capital, Jinding Capital, Persistence Ventures

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