Baek Kyung Distillery

Baekkyung operates in the alcoholic beverage market, specializing in the production and sale of traditional Korean liquor. The company's core product is a signature liquor developed from recipes originally used for refining medicinal ingredients. Its production process is rooted in traditional methods, utilizing 'Nuruk', a natural saccharifying and fermenting agent made from wheat, which captures various microorganisms from the air to facilitate natural proliferation.

The business model appears to be direct-to-consumer (DTC), leveraging an e-commerce platform to sell its products, as indicated by 'shop now' functionalities on its website. The company targets consumers who appreciate artisanal, craft spirits and the cultural heritage of Korean liquor. The branding heavily relies on the symbolism of the sperm whale, representing freedom and courage, to create an emotional connection with customers and position the liquor as a premium product for 'precious moments'.

Revenue is generated through the direct sale of its traditional liquor. The company emphasizes the craft and time-intensive nature of its brewing process, described as a 'long wait', which justifies a premium price point. The team includes a CEO and dedicated brewers, highlighting a focus on expertise and the art of liquor making.

Keywords: Korean liquor, alcoholic beverage, Nuruk, traditional brewing, craft spirits, direct-to-consumer, e-commerce, artisanal products, beverage production, fermentation